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How We Publish

Our Editorial Standards and Decision Process

We exist to help travelers make better decisions — not faster purchases.


Our mission is simple:

We help travelers book smarter by explaining prices, timing, and tradeoffs.


Everything we publish is guided by that principle.

Our Editorial Philosophy

We approach travel as a decision, not a transaction.


Instead of publishing large volumes of promotions, we focus on fewer opportunities and explain them in greater detail. That means showing how prices compare to normal, when timing matters, and what tradeoffs travelers should understand before booking.


If an opportunity can’t be explained clearly and honestly, we don’t publish it.

What We Publish

We publish content that helps travelers:

  • Understand whether a price is actually good
  • Know when to book and when to wait
  • See the tradeoffs involved in different options
  • Avoid common booking mistakes

Our content generally falls into four categories:

  • Deals & Alerts – Time-sensitive opportunities with clear value
  • Guides – Evergreen planning and decision content
  • Price Watches – Ongoing monitoring of fares and trends
  • Explainers – Plain-language breakdowns of confusing topics
How We Evaluate Opportunities

Every opportunity we publish goes through a structured evaluation process. We consider:

  • How pricing compares to typical market levels
  • Whether the timing creates real value
  • Who the opportunity is best suited for
  • What limitations or exclusions apply
  • How publication impacts traveler trust

Opportunities that don’t meet our standards are declined, regardless of commission or popularity.

Transparency and Tradeoffs

We believe travelers deserve the full picture.


When we publish an opportunity, we clearly disclose:

  • What’s included and what’s not
  • Restrictions or limitations
  • Situations where the offer may not be a good fit
  • Alternatives or reasons to wait when appropriate

We don’t remove material tradeoffs or soften language to drive bookings.

Editorial Independence

All content is written by our editorial team.

  • Partners do not control what we publish
  • We do not offer paid placement or guaranteed coverage
  • Commission size does not determine inclusion
  • We may advise travelers not to book

This independence is what allows our audience to trust our guidance.

Updates and Expiration

Travel pricing and availability change.


When an opportunity changes materially:

  • We update it when possible, or
  • Clearly mark it as expired

We don’t silently remove content in a way that would mislead readers.

Affiliate Relationships

Some links on our site may be affiliate links, which means we may earn a commission if a traveler books.


This never affects:

  • Our evaluation standards
  • What we publish
  • How we describe tradeoffs

Our disclosures are made clearly and prominently.

Why This Approach Matters

Travelers make better decisions when they understand context.


By explaining prices, timing, and tradeoffs, we aim to:

  • Reduce buyer’s remorse
  • Set accurate expectations
  • Improve travel experiences
  • Build long-term trust

That trust is more valuable than any single booking.

One Simple Rule

If a piece of content doesn’t help explain price, timing, or tradeoffs, it doesn’t belong here.


Learn More

We are a travel deals publisher and do not sell or book travel. We may earn commissions when you click partner links.